Portfolio

Copywriting

  • Al Park Petroleum (2017 - 2019) - All gas stations are alike, unless they have a special additive in the gas. Copy was bouncy and delivered in an irreverent way, but full of relevant information about this local gas station was a better choice for drivers, and where they could find it. Series of nine 60-second ads over two years. Voice talent: Tom Chase.
    • "Helpful"  
    • "Going"   
    • "Cold"     
  • Salt Lake Regional Medical Center's Hofmann Arthritis Institute (2021) - Removed all the client's medical jargon to focus the copy what the doctor's likely patients cared about: getting back to the activities they enjoyed. Voice talent: Sandy Beeler.
    • "Dr. Hofmann is Visiting"
  • Quality Transportation (2020) - Sometimes you just need a clear, straight ad written so the voice talent can make the client's offer shine in a way that the intended audience will appreciate it. Voice talent: Ken Sutherland.
    • "Do Quality Work"
  • Wisdom Teeth Only (2020) - When someone wants to pull out your wisdom teeth, you have to have to sugarcoat it a little bit to make that offer a little less creepy. We created a character named Doctor Wisdom to talk about how smart it is to have your wisdom teeh pulled out. Voice talent: Frank Riley.
    • "That's Smart"
  • Roughneck Gypsies Photography (2019) - How do you advertise a photographer without visuals? You create them in the minds of the audience with evocative ideas and ephemeral music. Voice talent: Tom Chase.
    • "As If Your Dreams Held the Camera"


Social Media Posts

In support of our annual Trip of a Lifetime Giveaway (and our sweeps ratings period), we created a rich audio promotion showcasing the delights a winner might find in our destination. These are some images created for Facebook and Instagram to reinforce the on air campaign and drive listenership during the target times. 

 
Yes! In fact, looking for good travel rates does totally burn calories. Tomorrow we'll tell you where we're going in this year's #TripofaLifetime. Keep listening to MIX 96.7 FM. 
#RubyRadio 


Did you forget to listen to win? Oh no! How will get you get to Hawaii then? Your only option is to listen with BOTH ears to Sandy on Mix 96.7 FM and 94.5 KOOL FM all week. #winHawaii #tripofalifetime❤️


My favorite kind of packing... OVERpacking! How will you pack for Hawaii? Do you know an overpacker? Tag them!Listen to win. Only from Ruby Radio. 
#winHawaii #tripofalifetime❤️
 

 

Tag the family member who is most likely to go to Hawaii, take up the ukulele and be totally serious, insisting it was "always my passion." 

#WinHawaii #RubyRadio


So who's going to watch those kids while you're in Hawaii They're not going to take care of themselves! Tag your Ahola Babysitter! 

#WinHawaii #RubyRadio

 

Aloha! Where are you listening to BIG COUNTRY 103.9 FM? While you're waiting to hear to que to call, tag a friend so they have a chance at winning a trip to Hawaii too! 

#WinHawaii #RubyRadio


Play BIG! You could win a trip to HAWAII! Even if you're a terrible golfer, you could be terrible in Hawaii. Tag somebody you'd want as your golf partner, ;) 

#WinHawaii #RubyRadio





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