The old stereotype of salespeople being "pushy" or "slick" is just bad for business in the modern world.
It is vital that we who sell change the public’s view of sales because businesses need more sellers. And it turns out that the people who are generally the best at the modern sales skills, such as transparent communications and emotional intelligence, are often the ones who are the least attracted to the old sales stereotypes.
It’s easy to find ourselves in sales, but our performance is limited by the negative emotional resistance to being seen as a seller. Effectively, we’re undermining ourselves in a sub-conscious effort to avoid the adopting the negative stereotypes others have of sales. This self-sabotage is insidious because it’s not always obvious. Recognizing the symptoms requires a certain self-awareness that can feel really uncomfortable. If you’re doing it right, it’s not enough to examine this reaction once. You have to keep opening that cage of demons over and over and keep challenging yourself to be self-aware.
We can achieve more for our clients and for ourselves when we look within to understand what holds us back, and see beyond the stereotypes to recognize what we are really capable of bringing to our clients.
So often sellers find themselves in a role without
all the specifics to manage their day, or manage their clients, or manage the
surprising emotional landscape of selling. Salespeople wash out of roles far
too quickly, primarily because training is lacking. If they get technical
training on the products, or sales tactics training, the emotional burden of
trying to sell is often ignored by managers. But there is a way forward...
The modern seller has more opportunities than ever before, and there is a remarkable amount of demand for smart sellers in every field. To succeed and overcome the old school stereotypes, modern sellers need to own these qualities to be successful: